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June 16

Why You Don’t Need to Understand AI to Join the Conversation

AI is rapidly transforming society but how do we ensure everyone can take part in the discussion, not just the experts? Dagmar Heeg, adviser at NEWS and PhD graduate in critical AI literacy, argues that understanding the technical details isn’t a prerequisite for meaningful engagement.
Interview with Dagmar Heeg, adviser at NEWS (Nationaal Expertisecentrum Wetenschap en Samenleving)
 
During her research, Heeg found that ethical questions around AI, such as biased facial recognition or algorithmic discrimination, resonate with people, even if they can’t explain how the tech works. “Start with people’s lived experiences, not definitions,” she says. “When the topic feels personal, people are ready to engage and ask deeper questions themselves.”
Rather than beginning with explanations, Heeg advocates for participatory approaches that create space for dialogue, especially in science communication. “Even children, when asked about TikTok rather than AI, revealed a surprising understanding of how algorithms work and how to trick them.”
 
 
With AI becoming more common in science communication itself from automated writing tools to image generators, Heeg warns of two risks: the overuse of one way communication and the temptation to treat AI as a one-size-fits-all solution. “We need to keep asking: who is being heard, who benefits, and what do people really need?”

“Even without understanding AI in technical detail, people are already involved in its ethical implications.”

 

So how do you help people engage responsibly with AI?
We noticed that educators often start with basic definitions: What is AI? How does it work?—based on the assumption that understanding is a prerequisite for critical use. But in our workshops, interactive activities, and an exhibition on AI and ethics, we saw time and again that this isn’t the case.

Even without technical knowledge, people are deeply engaged in AI-related ethical issues. So instead of starting with explanations, it’s more effective to make AI personally relevant. Embed it in people's social and cultural context. That makes it easier for people to relate to and reflect on it.

 

And how do you make AI personally relevant?
By starting a dialogue. In Groningen, we interviewed members of the local community about their experiences with AI. Their ideas, concerns and stories shaped the foundation of an exhibition designed to spark conversation.

Rather than ‘explaining’ AI, the exhibition offered interactive prompts about ChatGPT, self-driving cars, and discriminatory algorithms. Visitors were invited to share personal experiences and engage in conversation. Because the questions resonated with their lives, nearly everyone could participate meaningfully.

 

 
Join the conversation: On Friday 4 July from 13:00 to 16:00, NEWS is hosting an Open Space on AI and science communication, followed by a summer reception. Whether you’re AI-curious or just in it for the drinks, you’re welcome!
 

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